Posts

The Ingredients to Tasty SEO

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No one truly knows whats in the secret sauce that makes burgers taste so good. Just like no ones quite sure the exact recipe search engines use to determine the page rank of your website. But use these key  ingredients,and you'll have a recipe for SEO success

Digital Marketing Tools and Techniques

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  Best New Digital Marketing Tools and Techniques       1. Content marketing techniques One of the most frequently dropped buzzwords in digital marketing , content marketing is essentially storytelling for your brand. “Content” can be virtually anything with a clear message: a series of attention-grabbing images, videos, blog posts, or news items. Content marketing differs from traditional marketing tools in its resistance to overt calls-to-action or purely product- or service-based ads and smart consumers have developed a nose for sussing out quality content from gussied-up advertising. Like a good story, good content is original, dynamic, and shareable. Truly effective content marketing uses an accessible voice to tell genuine stories that gain the trust of the consumer and build a positive reputation for the brand. Content marketing is also inherently flexible. Consider ways to reframe your story or message to target different consumer groups wit...

Why Digital Marketing Is More Powerful Than Traditional Marketing

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Digital Marketing vs. Traditional Marketing 1. Cost Effective: Digital marketing is very cost effective than advertising in traditional media such as radio, tv, print media and yellow pages. A well-executed strategy of digital marketing for a reasonable monthly investment provides your business the power to participate effectively against huge competitors, create new revenue, reach a big audience of qualified users and obtain the data you require accurately measure your ROI (Return on Investment). 2. Reach: in digital marketing reach is high than traditional marketing, you are more likely reach people who are actually interested in your products and less likely to annoy, those are not interested. 3. User-Interaction: in digital marketing, there can be a lot of direct contact between the user and the business which means that the business or profession can get some most valuable customer feedback. But tradition marketing is static that means there is no way to intera...

Benefits and Importance of Digital Marketing

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In the last one decade or so the world has shown a paradigm shift from analog to digital. More and more people are consuming all kinds of information online hence making digital marketing the best way to reach out to your targeted customers. We ask why Digital Marketing is so important.  The importance of digital marketing works not only in favor of marketers, it provides something innovative to the consumers too. Let us have a look and understand the importance of digital marketing. Opens up growth options for small businesses Importance of digital marketing for business lies in the option to select your method of marketing as per your budget and reach a wider audience at a lesser cost. Even a decade back getting your product marketed especially for a small business was a task in itself. Most of the expensive models were just out of their reach and they had to resort to small level methods where the guarantee of success was close to negligible. The digital modes of marketi...

What is Digital Marketing?

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How Do You Define Digital Marketing? Digital Marketing Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business's online branding assets -- digital advertising, email marketing, online brochures, and beyond -- there's a spectrum of tactics that fall under the umbrella of "digital marketing." Digital Marketing Tactics and Examples The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal. A content marketer, for example, can create a series of blog posts that serve to generate leads from a new ebook the business recently created. The company's social media marketer might then help promote these blog posts...