Best New Digital Marketing Tools and Techniques 1. Content marketing techniques One of the most frequently dropped buzzwords in digital marketing , content marketing is essentially storytelling for your brand. “Content” can be virtually anything with a clear message: a series of attention-grabbing images, videos, blog posts, or news items. Content marketing differs from traditional marketing tools in its resistance to overt calls-to-action or purely product- or service-based ads and smart consumers have developed a nose for sussing out quality content from gussied-up advertising. Like a good story, good content is original, dynamic, and shareable. Truly effective content marketing uses an accessible voice to tell genuine stories that gain the trust of the consumer and build a positive reputation for the brand. Content marketing is also inherently flexible. Consider ways to reframe your story or message to target different consumer groups wit...